I’ve always considered sharing stories in a blog. I even launched a short lived website called the Consumer Ninja. I’m now considering sharing a few on this site. When I have a little extra time, I’ll post a few. Until then, you can read some of my business reviews on Yelp.

]]> http://www.nadershatara.com/2012/08/speech-tree-therapy-center-website/feed/ 0 http://www.nadershatara.com/2012/07/sandiego-org-website-redesign/ http://www.nadershatara.com/2012/07/sandiego-org-website-redesign/#comments Tue, 03 Jul 2012 03:54:26 +0000 admin http://www.nadershatara.com/?p=263 Continue reading → ]]> After several months of writing requirements, reviewing workflow and shaping navigation we finally relaunched a completely new sandiego.org on June 30th. The site sits on top of a completely new Sitecore content management system and looks as slick as it works.

Now to tackle the Sitecore learning curve. The interface is pretty user friendly and straightforward, though I’m eager to dig into the inner workings – especially since we’ve customized quite a bit.

Once we get the site up on its feet and working smoothly (every site needs fine tuning post launch) we will begin our list of site enhancements – all the stuff we wanted to launch with but had to prioritize.

Check out the newly redesigned site at www.sandiego.org.

I chuckled to myself for the past few weeks as I received promotional emails for more computers. I gave them the benefit of the doubt – maybe I’m an IT professional who buys several computers. Today, I received an email for a deal on the exact same computer I bought which hit the head on the nail that Dell, as great as a computer company they are, does not know email marketing.

Considering I had to login to their cart to make my purchase, and considering I used the same email they message to as my login, shouldn’t they make the connection that I just bought a computer and I will likely not buy another one tomorrow? If it were a sandwich shop or a dry cleaner, I might want to make another purchase tomorrow, but I might not buy a new computer for a couple years.

I’m not saying they should stop sending me emails. There’s a huge opportunity for them to send me more emails promoting the things I am interested in. They know which product I bought, so why not send me an email with a deal on accessories, or software or peripherals? I received nothing and I do need to purchase some accessories for my new machine. Coincidentally, my cart on competitive sites is full of those accessories.

The problem with email marketing, is that for some reason companies refuse to learn to do it right. Email marketing has been around for several years now. The email marketing tools available are extremely sophisticated and email marketing is still a very viable method to reach your customers. So why don’t companies, especially large companies, do it better? I’ve noticed that some companies do it well and have been for quite some time. The rest of you sleeping giants need to wake up.